PinnedLaura RoederinlittlefishExactly How I Cold Emailed My Way to A Life-Changing Exit (And You Can Too)At the end of 2021, I sold my bootstrapped SaaS business MeetEdgar.10 min read·Jan 18, 2022--20--20
Laura RoederinlittlefishDon’t Build the SaaS Around the Audience, Build the Audience Around the SaaSFrom 2007–2015 I ran what were then called “infoproduct” businesses. Businesses where I was the thought leader, and I created online…7 min read·Feb 13, 2024----
Laura RoederinlittlefishMy Top to Bottom System For Running a 7-Figure, Bootstrapped Business Part-TimeProductivity systems. Make ’em fancy, make ’em simple. At the end of the day they need to achieve one thing — making sure the reality of…10 min read·Feb 6, 2023--4--4
Laura RoederinlittlefishNo, Wealth is Not a Measure of Value CreationIf you’ve been around the entrepreneur “motivational” space for a while I can guarantee you’ve heard this type of maxim before:3 min read·Nov 7, 2022--5--5
Laura RoederinlittlefishBootstrapped Founder? Don’t Do Your Own Support.As a bootstrapped founder, doing your own customer service comes with the territory. When you first launch you just have to, and then it…4 min read·Jul 21, 2022--2--2
Laura RoederinlittlefishPublic SpeakingI love to speak about online marketing and entrepreneurship.1 min read·Mar 7, 2022--1--1
Laura RoederinlittlefishThe Top 23 Narrative Non-Fiction Podcasts that AREN’T About MurderI love podcasts, but I hate interview podcasts. I know, it’s weird! But I can’t be the only one.8 min read·Sep 20, 2021--2--2
Laura RoederinlittlefishHow I Raised $300k in 30 Days (And Why I Went to the Dark Side After Being a Hardcore Bootstrapper)This article was initially published on the Ropig blog on February 15, 2018. Ropig was ultimately shuttered in 2018, you can hear that…13 min read·Mar 28, 2021--3--3
Laura RoederinlittlefishYou Get What You Go ForI recently did a double-take when I saw the news story that a pair of self-made brothers were purchasing Asda.3 min read·Oct 13, 2020--1--1
Laura RoederinlittlefishHow I Nabbed The .Com for My Bootstrapped Startup Without Spending a Million BucksHave you read those “here’s how we got the .com” sagas?5 min read·May 18, 2020--3--3